A couple of UW-Madison Professional French Masters Program alumni, their former director and a few of his colleagues teaching at other universities recently launched a new literary label — Incidence Editions, based in Madison, Wisconsin.
The label is a new take on publishing. The founders hope the label will create a niche for small-scale “outsider” publishing opportunities, in particular for self-publishers.
The label gives lesser-known writers and critics a chance to have their work published outside the more market-driven processes of academic or large scale literary publishing, but with a firm editorial structure and support.
Incidence Editions will co-publish critical writing about French Studies, French-language fiction and non-fiction.
The label hopes to encourage emerging writers and critics to produce work, writers who might not otherwise be likely to try their luck with traditional university presses or larger commercial French-language publishing houses.
The co-founders of the label include: Ritt Deitz, the Executive Director of the UW-Madison Professor French Masters Program, Chris Beaver (MSF’05, French Studies), Mary Crowley (MFS’09, French Studies), Karen DeBruin of the University of Rhode Island, Alain-Phillipe Durand of the University of Arizona, and Russ Ganim of the University of Nebraska
The label just published its first book POST-FRANCOPHILE: Stories from the Professional French Masters Program edited by Deitz. The book calls for pragmatic new options in French Studies in the American university, first with essays by four energetic academics in French, then with stories by program alumni working in several fields outside the university classroom.
Incidence Editions will be publishing a second title, Deitz’s La Colonie, a French-language musical comedy about a Quebec invasion of the state of Wisconsin. The comedy was staged twice in Madison in 2009 and 2010 and attended by more than 150 people.
La Colonie is due out this fall.










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